SF Commercial Property Conversations

In this episode of SF Commercial Property Conversations, Bruce sits down with Rod Santomassimo, founder of the Massimo Group—recognized as the premier coaching organization for commercial real estate brokers globally. Rod shares his journey from broker to business builder and how he’s now helping brokers of all experience levels earn more in less time.
You’ll hear how Rod’s firm supports everyone from new agents to industry legends like Bob Knackle, what real coaching looks like beyond training, and how commercial brokers can scale like CEOs by improving their sales, marketing, operations, and finance.
The conversation takes an exciting turn into the future of AI in CRE. Rod introduces “MIA,” the Massimo Intelligent Agent, showing how AI bots are already reshaping property marketing and client communication—reducing listing cycles and even replacing entire teams.
 
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, Annelise Osborne shares her unique journey from growing up on a U.S. military base in the Marshall Islands to helping lead innovation at the intersection of traditional finance and digital assets.
Bruce and Annelise explore the evolution of finance—from commercial mortgage-backed securities to tokenized real estate. She breaks down what tokenization means for real estate, how blockchain is quietly reshaping back-office financial operations, and why regulation, efficiency, and accessibility are key to finance's next big leap.
With experience at Moody’s, Jones Lang LaSalle, and as Chief Business Officer at blockchain firm Kadena, Annelise brings both credibility and clarity to a complex subject. She also discusses her book, From Hoodies to Suits, which explains how digital assets are changing traditional financial models.
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Host Bruce Bean welcomes Brad Blazar—Capital Raising Coach and founder of Capital School—for an insightful conversation about what it really takes to fund your dreams. Brad breaks down the path from raising capital for oil and gas ventures to empowering entrepreneurs in 28 countries to launch and scale their own businesses.
Brad shares powerful lessons on:
Building investor trust and avoiding common mistakes
Understanding OPM (Other People’s Money) and its potential
How to become “investor ready” and raise capital the right way
Creating passive income and achieving financial freedom
The importance of targeting the right investor avatar
Whether you're just starting out or scaling a multi-million-dollar business, Brad’s wisdom and strategies could be your game-changer.
 
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

What does it really take to build a future-ready leader? In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Jason Ma—entrepreneur, former Forbes contributor, and award-winning mentor to next-gen leaders. With decades of experience guiding high schoolers, college students, and even executives, Jason shares his unfiltered insights on preparing for college, navigating modern education, and mastering life beyond the classroom.
From his early days in Hong Kong and the South Pacific to his success in Silicon Valley, Jason’s journey is both inspiring and packed with real-world wisdom. He discusses the power of his “4S and 3EQ” framework, the flaws in today’s Ivy League culture, and why some students thrive outside of elite schools. His advice isn’t just for students—it’s for families, entrepreneurs, and anyone who wants to succeed with purpose.
 
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations, host Bruce Bean chats with Richard Toral, founder of IncentiveVisors and longtime entrepreneur, about the powerful financial strategies hiding in plain sight for business owners.
Starting from his humble beginnings in Elko, Nevada, Richard walks us through his journey from UCLA music major to CEO and tax strategy leader. He reveals how most small to mid-sized business owners are overpaying their taxes simply because they’re using the wrong entity structure.
Richard breaks down why combining an S-Corp with a C-Corp can unlock employee-level benefits for owners and save thousands in taxes annually. He also shares insights on cost segregation, deferred sales trusts, and how his team works alongside CPAs to implement proven strategies—not replacements, but enhancements.
Whether you’re a solo entrepreneur or running a multimillion-dollar firm, this episode is full of eye-opening advice you don’t want to miss.
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

From flipping his first house at 21 to building a diverse commercial real estate empire, Matt Aitchison’s journey is one of grit, strategy, and relentless creativity. In this episode, Matt joins Bruce to talk about how growing up in Roseville and getting early exposure to entrepreneurship helped shape his career path. He opens up about learning from failure, the importance of leveraging resourcefulness over resources, and how he uses unconventional strategies—like buying distressed properties and structuring creative deals—to stay ahead in the commercial property world.
Matt shares real-world lessons on transitioning from single-family flips to high-value commercial properties like shopping centers, medical office buildings, and boutique hotels. He also gives insights into managing a lean, tech-forward team, and why he's bullish on retail despite broader market headwinds. If you're interested in value-add investing, passive income, or making the leap into commercial real estate, you won’t want to miss this conversation.
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Stephen Moye, a San Diego-based mortgage professional with an unconventional start—from playing gigs in a working band to becoming a top-producing loan officer.
Stephen shares his journey into the mortgage world, including how his grocery store job and band days unexpectedly paved the way for a long, successful career in lending. He explains why empathy and storytelling are just as crucial as number-crunching in helping clients make informed homebuying decisions.
We dive deep into the current challenges and changes in the mortgage industry, the importance of trust and honest advice for first-time buyers, and how technology and AI are reshaping the way loans are originated and serviced. Stephen also opens up about why sacrifices, customer reviews, and consistent client experience matter more now than ever.
 
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this inspiring episode of SF Commercial Property Conversations, Bruce Bean sits down with John Campa, author of Rebuilding the Temple. From laboring in the agricultural fields of Salinas to earning a college degree and launching a faith-based radio network, John's journey is nothing short of transformational.
He shares how his upbringing, spiritual awakenings, and a life-changing experience in the Marines propelled him to live a purpose-driven life. His book, decades in the making, serves as a roadmap for discovering one's spiritual path, regardless of religious background.
John also dives into his work within the Hispanic community, from empowering individuals economically to advocating for pathways to citizenship. His unique insights offer not only personal inspiration but also a lens on real estate, community growth, and untapped market potential.
 
 
------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this insightful episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Tim Austin, founder of Properties for All, whose real estate journey spans from snowy Michigan to sunny Southern California. Tim shares how his early start in property investment at just 19 years old laid the groundwork for a diverse and resilient career in real estate, including residential sales, mortgage lending, and short-term vacation rentals.
Tim talks candidly about the evolution of housing markets over the decades, the unique challenges of affordability in California, and how his boutique approach bridges the gap for first-time buyers through creative rent-to-own programs. He also unpacks the impact of housing regulations on short-term rentals and what it means for investors and communities alike.
Listeners will get practical insights on:
Navigating California’s complex housing market
The role of government-backed rent-to-own initiatives
The rise and regulation of vacation rentals
Building wealth through small multifamily investments
 
-------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this exciting episode of SF Commercial Property Conversations with Bruce Bean, we chat with Vish Pagarani—a tech-savvy investor originally from Dubai now making waves in San Francisco. Vish shares his journey from investing in single-family homes to diving into the world of tokenized real estate.
Learn how new technologies are turning once-illiquid real estate assets into dynamic, shareable digital assets. Vish explains the basics of tokenization, highlights groundbreaking platforms like Lofty and Prepco, and discusses real-world examples where tokenization could’ve saved investors from missed opportunities.
We also explore how blockchain enables faster, more flexible transactions and the potential for AI to reshape real estate decision-making. Tune in to hear why tokenized real estate might be the next big thing and how you can get ahead of the curve.
 
-------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest