SF Commercial Property Conversations

What happens when a seasoned tech entrepreneur trades Silicon Valley for real estate investing in the Midwest? In this episode, Bruce sits down with Rodrigo Serzedello, a Brazilian-born tech veteran who made a bold transition from building RFID startups to flipping homes in Cincinnati—and he's doing it with smart strategy and a tech-savvy edge.
Rodrigo shares how selling his company, Instafob, gave him the runway to dive into real estate, and why he chose out-of-state properties over San Diego’s high prices. He breaks down the BRRRR strategy (Buy, Rehab, Rent, Refinance, Repeat) that’s helping him scale his portfolio, and dishes on his latest ventures: launching an AI real estate agent and lighting up the skies with drone light shows.
From practical investment tactics to futuristic tech applications, this episode covers:
Why Rodrigo left tech and went all-in on real estate
How the BRRRR strategy enables rapid portfolio growth
His AI platform to help homebuyers find smarter deals
How drone light shows are creating a new entertainment industry
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest
Insights into investing in San Diego’s real estate market

In this engaging episode, Bruce Bean sits down with Sam Lauter, founding partner of BMWL & Partners, to trace a unique career path that started with political activism before grade school. Raised in a deeply political household, Sam shares how early exposure to national figures and movements led him to a lifelong passion for public affairs.
Listeners will get a behind-the-scenes look at Sam’s journey—from walking precincts at age four to founding a powerhouse public affairs firm in San Francisco. Sam recounts his time working for legendary political figures like Phil Burton, Joe Biden, and Nancy Pelosi, and the pivotal moment he helped shut down a major power plant in SF—negotiating a secret deal that would transform a toxic site into a future community asset.
This episode is rich with lessons on strategy, advocacy, and the human side of government relations. Hear how Sam navigates the intersection of politics and real estate, why developers seek his counsel, and what he thinks about state vs. local control on housing.
 
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean chats with Jimmy Rios, the dynamic founder behind Rios Business Advisors. With over two decades of experience and a passion for serving underserved communities, Jimmy shares his journey from starting in a small Arizona room to building a multifaceted financial services empire. His company offers everything from credit repair and wealth management to real estate and tax strategy—all designed to help clients achieve financial freedom and business success.
Jimmy discusses how his firm’s “Eye Level to High Level” program helps small to midsize businesses transform financial disarray into structured growth by leveraging innovative investment and credit strategies. He also breaks down how hedge fund-style investing and AI-driven systems are used to generate compounding returns for clients, helping them fund real estate deals, pay off debt, and build generational wealth.
What You’ll Learn in This Episode:
How Jimmy evolved from managing properties to building a multi-vertical advisory firm
The philosophy behind “Eye Level to High Level” and how it empowers clients
Using credit and financial education as tools for transformation
How AI and hedge fund strategies are leveraged in modern investing
Jimmy’s vision for long-term, community-driven growth through trust and education
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

From surfboards to site plans, Ryan Gautereaux’s career path is anything but typical. In this episode, host Bruce Bean sits down with Ryan, a Development Manager at Dedeaux Properties, to explore how his early days running a surf camp led to a passion for real estate development.
Ryan walks us through his unique journey—from teaching kids to surf in Malibu to managing the construction of logistics and distribution centers across California. He shares insights into project management, commercial kitchen design, the complexities of entitlement processes, and how he evaluates sites for development. Ryan also discusses current market challenges like tariffs, financing pauses, and the importance of strategic partnerships in navigating the industrial real estate landscape.
If you're curious about what it takes to thrive in industrial development, especially in a market as dynamic as California, this conversation is full of insights and inspiration.
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Laurance Lee, a San Francisco native whose unique path from biochemistry at Harvard to the world of real estate investment offers fascinating insights.
Laurance shares how personal life changes led him from a biotech career into real estate, initially investing in Salt Lake City before expanding his efforts to the East Bay and now Phoenix. He dives into the challenges and opportunities of urban development, including dealing with slow permitting in the Bay Area and the appeal of faster-moving markets like Phoenix.
We explore:
Why Laurance shifted from science to real estate
His ground-up multifamily project in Utah
Insights on the Phoenix market and why it’s his new focus
Lessons learned on financing, 1031 exchanges, and managing partnerships
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest
His passion for scalable, repeatable real estate strategies

From Perth to LA, Michelle Ganaden has traveled the world and built a remarkable career in commercial insurance. In this episode, Bruce Bean sits down with Michelle to hear her inspiring journey from Australian educator to Director of Risk Management in Texas, and now, a broker with Gallagher—the third-largest insurance brokerage globally.
Michelle shares how she transitioned into the insurance industry, helped shape insurance policies for the State of Texas, and now supports clients at Gallagher through dynamic property and casualty programs. She gives a behind-the-scenes look at reinsurance challenges, risk management strategies, and what it's like managing billion-dollar portfolios.
Key Topics Covered:
Michelle’s leap from education to insurance
Building state-wide insurance programs in Texas
Working with Lloyd's of London and Gallagher
Navigating today’s insurance market
Property & casualty trends and risk management
Personal insights: cross-country love, family, and food
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this lively episode, Bruce Bean sits down with Patrick McIntyre to explore his fascinating path through multiple careers—from football fields and nursing floors to the dynamic world of commercial finance.
Patrick opens up about his Midwest roots, growing up in California, and a pivotal moment at a Janis Joplin concert that indirectly led his family west. After earning a business finance degree from San Diego State, Patrick’s early struggles with sales drove him to a decade-long career in nursing. But burnout and the impact of COVID pushed him back to the world of finance.
Now working in both commercial insurance and loans, Patrick dives into how social media helped him conquer introversion, why he started creating video content, and how humor plays a role in his outreach. He also talks about building a virtual marketing team and how he's become more confident in his sales skills.
This episode is packed with relatable insights for anyone navigating career pivots or trying to find their groove in the world of business and marketing.
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this energizing episode, Bruce Bean welcomes back leadership strategist and author Monique Lecomte to explore the power of becoming an “expert generalist.” With warmth and humor, Monique reflects on key life lessons, from growing up in a religious household to managing pools at the YMCA—all of which helped shape her into a resilient and intuitive leader.
Listeners will learn:
Why adaptability is a leadership superpower
How storytelling enhances leadership and team connection
What it means to build trust and inspire vision in the workplace
Why leadership isn’t a title but a mindset—and how anyone can lead
Tips for crafting meaningful mission and vision statements
Insights on strategic planning for smaller businesses
 
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Michelle Colbert, a real estate agent whose path to real estate took her from military bases to Hollywood stages and ultimately into the heart of Los Angeles real estate.
Michelle shares how growing up in a military family taught her the survival skills that later helped her navigate a male-dominated entertainment industry—working behind the scenes as a lighting designer and electrician for global music legends like Chaka Khan, Rita Marley, and The Whalers. Her knack for logistics and production seamlessly transitioned into the real estate world, where she now thrives.
We dive into:
Her transition from entertainment to real estate
How production skills shaped her approach to real estate transactions
Navigating multifamily and single-family investments
Why relationship-building and value-first service are key to her success
A powerful real-life story of helping a client avoid foreclosure with creative problem-solving
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Ever wonder what the stats in those flashy real estate headlines really mean? In this episode, Bruce Bean welcomes economic and real estate expert Patrick Duffy for a behind-the-scenes look at the trends shaping commercial and residential property markets across the U.S.
Patrick shares how a background in economics and a few key internships launched his decades-long career analyzing the housing market. From uncovering why Omaha, Nebraska is currently the hottest market in the U.S., to breaking down how rising mortgage rates and economic uncertainty are reshaping buying behaviors—Patrick offers insights that investors, developers, and curious homeowners alike will appreciate.
The two also dig into:
The rise of the build-to-rent movement in the South
How retail is pivoting in a post-pandemic world
Office return rates and what hybrid work really looks like
Why property management is still one of the toughest jobs in real estate
And the importance of economic resilience in local markets
--------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest