SF Commercial Property Conversations
SF Commercial Property Conversations hosted by Bruce Bean is the go-to podcast for anyone fascinated by the intricacies of commercial real estate in the San Francisco Peninsula and beyond. Each episode dives deep into the world of commercial property investments, featuring insights from seasoned investors, industry experts, and professionals who have shaped the landscape of San Francisco’s market. Join us as we explore successful investment strategies, discuss the challenges and opportunities unique to the Bay Area, and uncover the stories behind the buildings that define our skyline. Whether you’re a CPA, doctor, retired professional, or someone with an interest in commercial real estate, this podcast offers unparalleled insights into making informed decisions in one of the world’s most competitive markets. From the dynamics of Triple Net Leases to the legacy of family trusts in real estate, ”SF Commercial Property Conversations” is your invitation to the conversation about building wealth, creating legacies, and investing in commercial properties wisely. With Bruce Bean’s expert guidance, get ready to unlock the strategies for success and be inspired by the journeys of those who’ve navigated the complex waters of commercial real estate investments.
Episodes

2 days ago
2 days ago
In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Jake Cummings, an insurance expert specializing in affordable housing solutions. Jake shares his unique journey into the insurance industry, from his early aspirations in real estate to a chance meeting on a golf course that led him into his current role.
We dive into the fascinating world of insurance for affordable housing, discussing how developers and major corporations leverage low-income housing tax credits and how specialized insurance products help protect these investments. Jake explains the Live Tech Recapture Bond, a surety bond designed to safeguard tax credits for major investors like Wells Fargo and Verizon.
We also explore how Jake sources leads, the role of networking at industry conferences, and the innovative insurance solutions his company is developing to combat rising property insurance costs. Plus, we get a glimpse into Jake’s personal interests, from golfing and snowboarding to his passion for J. Cole’s music.
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

3 days ago
3 days ago
Join us for a fascinating conversation with Jack Landers, a seasoned expert in commercial insurance who made the leap from Florida to San Diego, bringing with him a wealth of experience in the industry. Jack shares his journey into insurance, the challenges businesses face in today’s market, and how he helps clients navigate the ever-changing landscape of property coverage in California.
We dive into:
Jack’s unique path from life and health insurance to commercial insurance
The evolving property insurance market and the impact of recent fires in California
The difference between admitted and non-admitted insurance carriers
Common challenges landlords and business owners face in securing coverage
How Jack stays competitive in a tough industry through referrals and problem-solving
Beyond insurance, Jack shares his love for surfing, sailing, and racing catamarans, offering a fresh perspective on balancing business with personal passion.
If you're a property owner, investor, or just curious about the insurance market, this episode is packed with insights!
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

4 days ago
4 days ago
In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Michael Nassif, an insurance expert who is flipping the script on how businesses approach risk management. Michael shares his journey from growing up in Los Angeles and studying economics to unexpectedly landing in the insurance industry. He discusses how his entrepreneurial ventures shaped his understanding of business risk and ultimately led him to specialize in captive insurance solutions.
Michael explains how captive insurance can transform insurance from a traditional business expense into a profit-generating asset. He dives into how middle-market companies can leverage these innovative structures and how his firm, USI Insurance Services, provides specialized solutions to help businesses manage risk more effectively.
In This Episode, We Discuss:
How Michael transitioned from law to insurance and later into captive insurance
The advantages of captive insurance and how it works for businesses
The role of USI Insurance Services in providing innovative risk management solutions
Michael’s business development strategies, including his use of networking groups like Provisors and Team Referral Network
His top tools for prospecting, including Sales Navigator and ZoomInfo
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Thursday Mar 13, 2025
From Rebel to Rainmaker: The Jordan Pratt-Thatcher Journey
Thursday Mar 13, 2025
Thursday Mar 13, 2025
In this episode of SF Commercial Property Conversations, host Bruce Bean sits down with Jordan Pratt-Thatcher, a former actor turned successful insurance broker. Jordan shares his fascinating career path, from growing up in Minnesota and discovering a passion for acting, to performing professionally and eventually training at the prestigious University of North Carolina School of the Arts. His journey took him to Los Angeles, where he pursued acting and even produced his own show—only to shift gears during the pandemic, leading him into the world of insurance.
Jordan’s experience in sales, honed through years of working in tech and acting, has given him a unique perspective on building relationships, understanding clients’ needs, and navigating the complexities of commercial insurance. He shares insights into the challenges facing the industry today, particularly in California’s volatile insurance market, and how his approach to consultative sales helps businesses find the right coverage.
Whether you’re an entrepreneur, a property owner, or just someone curious about the unexpected intersections of art and business, this episode is packed with valuable insights and entertaining stories.
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Wednesday Mar 12, 2025
Green Beginnings to Golden Deals: Kenny Lau’s Instagram CRE Journey
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Kenny Lau’s journey into commercial real estate wasn’t a straight path—it was a transformation. From working in his family's recycling business to trying his hand at interior design, Kenny ultimately found his passion in commercial real estate. In this episode, Kenny shares how he made the leap, the lessons he learned along the way, and how social media—especially Instagram—has become his secret weapon in generating leads and closing deals.
Bruce and Kenny dive deep into:
Kenny’s unexpected path into CRE from residential real estate
The differences between residential and commercial real estate transactions
Why Kenny avoids cold calling and instead focuses on social media marketing
The power of Instagram in generating real estate leads
How Kenny successfully closed a 37,600-square-foot warehouse deal through Instagram
Tips for using Instagram ads to grow your business
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Tuesday Mar 11, 2025
From Chaos to Clarity: Charles Katz Explores California’s Insurance Turmoil
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
surance Turmoil
California's insurance market is facing serious challenges, and no one understands this better than Charles Katz. With nearly 57 years of experience in the insurance industry, Charles has seen it all—from working with Fortune 500 companies to helping individual homeowners navigate an increasingly complex system.
In this episode, Charles shares his journey from California to Indiana and back, and how he built a career in property and casualty insurance. He breaks down the current insurance crisis in California, including the billion-dollar assessment recently imposed on insurers, the growing reliance on the California Fair Plan, and how new players are emerging to fill the gaps left by major insurance companies exiting the state.
We also dive into:
Why independent brokers like Charles are more important than ever
How the online insurance world is changing the way people shop for coverage
The impact of fire season and climate change on insurance rates
The growing need for cyber insurance and how businesses should prepare
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Thursday Mar 06, 2025
Action2Call Unleashed: David Criss on Transforming Business Communication
Thursday Mar 06, 2025
Thursday Mar 06, 2025
What if you never had to cold call again? In this episode of SF Commercial Property Conversations with Bruce Bean, we dive into the future of business communication with David Criss, Director of Sales at Action2Call.
David shares how AI-driven voice agents are revolutionizing inbound and outbound calls, making life easier for commercial real estate agents, attorneys, and business professionals. Imagine AI assistants handling 20+ calls at once, pre-qualifying leads, and seamlessly integrating with your CRM—all without missing a beat.
David’s journey from real estate to high-ticket sales and AI development is fascinating, and his insights on automation, efficiency, and the future of AI in business are eye-opening. If you’re tired of spending hours on the phone and want to streamline your operations, this episode is a must-listen.
What You’ll Learn in This Episode:
How Action2Call’s AI voice agents work and why they’re a game-changer
The real estate cold-calling dilemma and how AI can eliminate it
The cost-effectiveness of AI vs. human receptionists
How AI is expanding into industries like healthcare and government
The future of AI-driven business communication
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Wednesday Mar 05, 2025
Trusting the Process: Noelle Bryce’s Journey from Georgetown to Fiduciary Excellence
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Noelle Bryce, an estate planning and asset protection attorney with Barth Calderon LLP. Noelle shares her journey from Glendora, California, to Washington, D.C., and back, and how her passion for governance and public policy led her to a career in estate planning.
They dive deep into California’s Proposition 19, its impact on property transfers, and the often-overlooked estate planning mistakes that can lead to probate court. Noelle explains how commercial property owners can protect their assets, why trusts are essential for succession planning, and how failing to title properties correctly can create legal and financial headaches.
Key Takeaways:✅ How Proposition 19 changed property tax laws in California✅ Why trusts don’t necessarily protect against reassessment✅ How commercial property owners should structure ownership to avoid probate✅ The biggest mistakes people make with estate planning and how to avoid them
If you own property—residential or commercial—this episode is packed with must-know insights to help you preserve your wealth for future generations.
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Tuesday Mar 04, 2025
Full Court Press: How Jason Malabute Scored as a CPA and CRE Partnerships
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
In this episode of SF Commercial Property Conversations, host Bruce Bean sits down with Jason Malabute, a CPA specializing in commercial real estate taxation. Jason shares his inspiring journey from dreaming of being a professional basketball player to becoming a tax expert and real estate investor.
Growing up in Los Angeles, Jason initially had no interest in accounting until his mother encouraged him to pursue it. Fast forward to today, and he’s built a thriving accounting firm focused on real estate investors. He discusses how he transitioned from tax preparation to real estate investing, including how he strategically studied the market before purchasing his first properties.
Jason also dives into the tax challenges that property owners and investors face, common mistakes he sees from property managers, and the accounting tools he recommends. Plus, he shares why he believes real estate is the best wealth-building strategy available and how his firm helps investors maximize tax benefits.
Key Topics Discussed:
How Jason pivoted from basketball dreams to CPA success
The role his family played in shaping his career
His first real estate investment and lessons learned
Why he believes real estate is the ultimate wealth-building tool
The importance of proper tax planning for investors
His thoughts on the future of real estate investing
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Thursday Feb 27, 2025
Thursday Feb 27, 2025
In this episode of SF Commercial Property Conversations with Bruce Bean, we welcome Sam Louwrens, a commercial insurance broker specializing in construction insurance. Sam shares his unconventional journey—from being homeschooled in Cody, Wyoming, to navigating university in record time, and eventually finding his way into the world of insurance.
Sam opens up about:
His experience being homeschooled and how it prepared him for the real world
How he fast-tracked his education, completing a finance degree in just 1.5 years
His unexpected entry into the insurance industry through a mentor connection
The reality of building a client base through cold calls, strategic consulting, and referrals
Why Texas and California are prime markets for construction insurance
The secrets to negotiating better insurance rates and why many businesses unknowingly overpay
If you're in construction or commercial real estate, Sam shares some must-know strategies for managing insurance costs and standing out to underwriters.
---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest