Chris Roth: Why Making People Laugh Can Be Good for Real Estate Business

Can making people laugh help you grow your real estate business? Chris Roth thinks so! In this episode of SF Commercial Property Conversations, host Bruce Bean talks with Chris about how funny videos, real connections, and being yourself can help commercial real estate brokers stand out.

Chris is an industrial real estate broker with Lee & Associates in San Diego County. He has worked in commercial real estate since 2006. His career began with a simple idea: he wanted a job where he could meet people, get out of the office, and make his own schedule.

Over the years, Chris has learned that success in real estate is about more than knowing buildings and closing deals. It's about building trust and making people feel good about working with you.

Chris shares how his team started making real estate videos to help people find them online. At first, they made videos full of facts and market news. But when they posted a funny video of their mistakes and bloopers, people loved it!

That led to a new idea: make videos that help people laugh while showing what life as a real estate broker is really like.

Bruce and Chris also talk about cold calling, helping new agents, and why being yourself is one of the best ways to win trust.