Ethan Bronson: From Gridiron to Grapevines

What does it take to go from college football to California vineyards and commercial real estate? In this episode, Bruce sits down with Ethan Bronson of Central Commercial Group to talk about his unique journey from Cal Poly football to becoming a specialist in vineyard and agricultural properties.

Ethan shares insights into the challenges and opportunities in today’s wine industry, from shifting consumer trends and climate change to labor shortages and tariffs. He explains how vineyard management is evolving, why buyers and sellers face tough decisions, and what crops are replacing grapevines across California.

You’ll also hear Ethan’s passion for wine as a Level 2 Sommelier, his family’s four generations of vineyard management, and even who he’d love to sit down with over tacos.

------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest