From CRE Tech to CRE Mastery: The John Gessford Journey

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with John Gessford—a seasoned broker and the tech mind behind CREOP. From launching his career at CBRE to creating a powerful AI-driven tool that simplifies Offering Memorandum (OM) creation, John shares his unique journey that blends commercial brokerage with innovative tech solutions.

We dig into:

• John's early days in the industry and what led him to found CREOP

• How CREOP uses AI to streamline OM creation

• Real talk about today’s market conditions, interest rates, and investment trends

• His day-to-day as a broker and how staying active in the field fuels his tech

• Why Orange County remains a hot market despite rising cap rates

• 1031 exchanges, out-of-state investments, and navigating current market challenges

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