Pandemics, Tariffs, and Industrial Trends: Senna De La Cruz Breaks It Down

Senna shares his journey from growing up in Southern California to entering the commercial real estate industry, eventually carving out a niche in industrial property. He walks us through his early internships, his start with tenant representation, and his current focus on institutional landlord relationships.

You’ll hear candid insights into how the pandemic ignited a warehouse boom, pushing vacancy rates below 1%, and how we’re now seeing a reversal with rising vacancies and cautious market behavior. Senna breaks down how tariffs are influencing decisions and why “price discovery” is the buzzword of the year in the LA industrial market.

We also talk electric truck mandates at the ports, data-tracking in warehouses, and—just for fun—Senna’s favorite sandwich spot in Madrid!

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