Rocio Luna: Navigating Insurance from Claims to EMR with Purpose and Passion

In this episode, Bruce Bean welcomes Rocio Luna, a dynamic commercial insurance broker based in Southern California. Rocio shares her unique journey into the world of insurance—starting from the ground up with zero experience, facing challenges head-on, and eventually transitioning from claims management to a thriving career in sales.

Rocio explains the significance of the EMR (Experience Modification Rate) in the world of contracting and staffing, offering valuable insights into how it impacts premium costs and contract opportunities. She talks about her early days juggling stacks of legal documents, learning the ropes via Google, and the power of empathy when guiding businesses through stressful claims.

Listeners will learn how Rocio’s psychology background unexpectedly empowered her to connect deeply with clients, and how she evolved her approach to cold-calling and lead generation—eventually building a strong referral-based business through platforms like LinkedIn.

Whether you're a small contractor, staffing agency, or someone curious about the behind-the-scenes of commercial insurance, Rocio’s story is an inspiring look into what it takes to turn adversity into opportunity.

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