Rod Massimo: The Future of Commercial Real Estate in the AI Era

What happens when artificial intelligence collides with commercial real estate brokerage? In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce sits down with commercial real estate coach and industry leader Rod Santomassimo to discuss how AI is rapidly changing the way brokers work, prospect, market deals, and manage their time.

Rod shares how AI tools are already replacing many traditional brokerage tasks, from underwriting and research to marketing automation and customer outreach. He explains why brokers who embrace AI now will gain a major competitive advantage, while those who resist change may struggle to keep up.

Bruce and Rod also dive into the realities of today’s commercial real estate market, discussing interest rates, investor psychology, deal flow, productivity, and why being “busy” does not always mean being profitable.

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