SF Commercial Property Conversations

In this episode of SF Commercial Property Conversations with Bruce Bean, Ivan Prochko shares his fascinating journey from fashion photography in Europe to leading retail real estate deals across Southern California. Ivan’s career path took unexpected turns—from shooting celebrities in Milan and Madrid to navigating the New York real estate scene, and finally planting roots with Marcus & Millichap in Los Angeles.
Bruce and Ivan dive into the evolving landscape of retail real estate, discussing why smaller neighborhood shopping centers are in high demand, what it takes to succeed in commercial brokerage today, and the intense cold calling strategies that drive business. Ivan also opens up about the tools and technology his team uses, like switching from Salesforce to Unreal CRM, and how their hands-on approach helps them stay ahead of market trends.
Whether you’re curious about the power of hustle in commercial real estate, the market’s future, or how retail investments are shifting, Ivan’s insights are not to be missed.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean sits down with Arezou Shadabadi, a seasoned real estate professional with over 27 years of experience spanning residential sales, commercial properties, and green building. Arezou opens up about how she transitioned from buying her first home to launching major modular construction projects with a strong emphasis on sustainability.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean sits down with Rebl Risty, founder of REBL Labs and a dynamic force in the marketing and AI space, to explore how artificial intelligence is transforming the way commercial real estate professionals work. Rebl shares her journey from growing up as an Army brat to leading marketing teams and eventually founding her own AI-focused agency.
You'll hear how she helps CRE brokers and owners integrate AI to streamline marketing, conduct deep research, write better emails, and save time through automation. Rebl discusses how small teams can do big things with AI and highlights real-world applications that are already reshaping the industry.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean talks with Morry Eghbal, founder of Successors Data, about his remarkable journey from escaping post-revolution Iran to becoming a pioneering force in real estate data technology.
Morry shares how his early dreams of being an artist led to his escape from Iran, a refugee journey through Turkey and Austria, and finally landing in Los Angeles in the early 1980s. His experience navigating the challenges of a new country sparked an entrepreneurial spirit that would eventually disrupt the real estate industry.
Listen in as Morry shares:
How he transitioned from artist to top-producing real estate agent
The birth of the idea that became Successors Data
How his company identifies real estate tied to inheritance before it hits probate court
Why perception in marketing is crucial for real estate professionals
His thoughts on AI and the future of real estate lead generation
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, host Bruce Bean sits down with Rick Cunningham, a real estate powerhouse who leads 22 Keller Williams offices across California. Rick shares how his upbringing on a working farm shaped his work ethic and ambition, eventually guiding him to launch a career in landscape architecture, urban revitalization, and ultimately real estate brokerage and technology innovation.
Rick discusses the evolution of his real estate career—from government roles to founding multiple brokerages—and his thoughts on the current challenges and opportunities in commercial and residential markets. You’ll hear his candid insights on macroeconomic trends, housing shortages, real estate technology, and what the future holds for both agents and investors.
Whether you're in real estate, investing, or just curious about what it takes to scale a business from scratch, this episode is filled with real-world advice, predictions, and lessons from a seasoned leader.
 
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations, Bruce Bean chats with Asher McInerney, a San Francisco-born developer with deep family roots in construction and a unique twist—he also sells real estate on the French Riviera.
Asher shares how he started “on a bulldozer,” learning the ropes in his family's building business, and how that early exposure shaped his career in real estate development and brokerage. With more than 20 years of experience and over ten projects under his belt, he offers a seasoned view on SF multifamily housing, commercial space, and the city’s evolving real estate market.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this insightful conversation, Bruce sits down once again with Adam Gower—real estate syndication strategist and founder of GowerCrowd. Adam shares his deep expertise on modern capital-raising practices, from mastering general solicitation to building digital systems that drive scalable investor engagement. He explains how the 2012 JOBS Act reshaped the rules of the game and how sponsors can now market openly to accredited investors. Adam also outlines the structure and value of his advanced mastermind program, designed for seasoned operators looking to scale their capital strategy and execution.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

From folding clothes at Nordstrom to advising real estate developers on multimillion-dollar insurance programs—Skylar Romines has had one incredible journey. In this episode, Bruce sits down with Skylar to hear how she unintentionally fell into the world of insurance and eventually launched her own firm, ATW Advisors.
Skylar shares how a “temporary college job” became a thriving consulting business that helps commercial real estate owners navigate the complex world of construction insurance and risk management. With her deep industry insight and national data network, Skylar advises clients on everything from lowering property insurance costs to structuring full-scale risk strategies.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this engaging episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Jeff Schween and his daughter Kelsey McCaffrey to talk shop—and legacy. Jeff brings over 35 years of real estate experience in Santa Rosa, including deep involvement in the post-2017 Tubbs Fire rebuild. Kelsey, a former educator and school principal, shares how her career pivot has brought fresh insights and tech-savvy innovation to the family business.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations, host Bruce Bean sits down with East Bay real estate expert Gabriel Galiothe to dive into the current state of Oakland’s multifamily market. Gabe shares how he got his start in real estate after studying urban land development at Fresno State and how his journey led him to become a key player in Oakland's commercial real estate scene.
From shifts in rent control to buyer hesitancy, Gabe unpacks the political, economic, and social dynamics impacting today’s East Bay property landscape. He offers insights on emerging opportunities for investors, the potential rebound of Oakland’s rental market, and why 2026-2027 could be a major turning point.
If you’re a buyer with cash and patience—or simply curious about where Oakland is headed—this is a must-listen.
 
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest