SF Commercial Property Conversations
SF Commercial Property Conversations hosted by Bruce Bean is the go-to podcast for anyone fascinated by the intricacies of commercial real estate in the San Francisco Peninsula and beyond. Each episode dives deep into the world of commercial property investments, featuring insights from seasoned investors, industry experts, and professionals who have shaped the landscape of San Francisco’s market. Join us as we explore successful investment strategies, discuss the challenges and opportunities unique to the Bay Area, and uncover the stories behind the buildings that define our skyline. Whether you’re a CPA, doctor, retired professional, or someone with an interest in commercial real estate, this podcast offers unparalleled insights into making informed decisions in one of the world’s most competitive markets. From the dynamics of Triple Net Leases to the legacy of family trusts in real estate, ”SF Commercial Property Conversations” is your invitation to the conversation about building wealth, creating legacies, and investing in commercial properties wisely. With Bruce Bean’s expert guidance, get ready to unlock the strategies for success and be inspired by the journeys of those who’ve navigated the complex waters of commercial real estate investments.
Episodes

Friday Nov 21, 2025
Friday Nov 21, 2025
In this episode, Bruce Bean sits down with Ryan Sudeck, whose journey spans from Stanford rower to Wall Street dealmaker, to real estate innovator leading one of the most exciting strategies in the market: converting underused hotels into affordable workforce housing.
Ryan shares how his passion for real estate started with buying small multifamily properties on weekends while juggling a demanding corporate career. That passion snowballed into the launch of Sage Investment Group, which now spearheads adaptive reuse projects across the U.S., helping meet the urgent need for affordable housing while generating strong investment returns.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Thursday Nov 20, 2025
From Bud to Buildings: Jason Piazza’s WeCann Journey
Thursday Nov 20, 2025
Thursday Nov 20, 2025
In this engaging episode, Bruce Bean sits down with Jason Piazza—co-founder of WeCann and longtime commercial real estate agent based in Orange County—to explore the intersection of cannabis and commercial property. Jason shares how his upbringing shaped his views on cannabis, what led him to pivot from generalist real estate work into the cannabis sector, and how the market has evolved dramatically since California went recreational in 2016.
Jason offers a candid look into the current state of the cannabis real estate market in California—discussing oversaturation, licensing complexities, and the surge in mergers and acquisitions. He breaks down the different cannabis license types and sheds light on regulatory challenges, banking limitations, and the future of federal cannabis reform.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Wednesday Nov 19, 2025
From the Heart of the Bay: Anthony Shell’s Journey Through Real Estate and Community
Wednesday Nov 19, 2025
Wednesday Nov 19, 2025
In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Anthony Shell, a seasoned commercial real estate broker who has carved a unique path in the Bay Area market. Anthony opens up about how his older brother inspired his career, his early days at Cushman & Wakefield, and his transition to leadership roles at Avison Young and now Colliers.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Tuesday Nov 18, 2025
David Berneman: How Urban Planning Sparked a Career in Real Estate Management
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
In this episode, Bruce sits down with David Berneman, the founder and CEO of Golden Bee Properties, a Los Angeles-based real estate investment and management firm. David shares his journey from urban planning and environmental science to managing over 1,500 multifamily units.
You’ll hear how a childhood spent tagging along with his parents on maintenance runs sparked a lifelong interest in real estate. David walks us through his professional evolution—from analyzing sites for Westfield Group to launching his own vertically integrated real estate company.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Monday Nov 17, 2025
From Numbers to Networks: Patrick Butler’s Kimley-Horn Journey
Monday Nov 17, 2025
Monday Nov 17, 2025
In this episode, Bruce Bean talks with Patrick Butler, a civil engineer with Kimley-Horn, about his journey from aviation projects to becoming a key player in the data center development boom. Patrick shares how he helps clients vet sites, navigate zoning hurdles, assess infrastructure, and even plan for unique utilities like water and power usage.
He also reveals which Bay Area cities are open to data center expansion and which ones aren’t—and why. From land requirements to the impact of AI and cooling systems, Patrick breaks down the surprisingly complex world of these high-demand facilities.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Friday Nov 14, 2025
From NorCal Beginnings to Bay Area Brokerage Mastery: Dante Giacomini
Friday Nov 14, 2025
Friday Nov 14, 2025
In this candid and compelling episode, Bruce Bean sits down with commercial real estate broker Dante Giacomini, who shares his unique journey from UC Santa Cruz political studies to becoming a high-performing agent in the Bay Area's competitive CRE landscape.
Dante’s story begins with hands-on construction jobs and unpaid internships and quickly evolves into seven-figure deals and deep market insight. He opens up about his early mentors, including his godfather Matt Brown of Meridian Commercial, and the foundational lessons that shaped his work ethic and strategy.
From cold calls to multimillion-dollar transactions, Dante explains what it takes to thrive in today's market—particularly in Oakland, Marin, and throughout the Bay Area. He doesn’t shy away from offering a grounded take on market trends, the impact of local politics, and why he still believes now is a great time to buy.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Thursday Nov 13, 2025
Heath Binder: Building Investor Confidence at LBX
Thursday Nov 13, 2025
Thursday Nov 13, 2025
In this episode of SF Commercial Property Conversations with Bruce Bean, we dive deep into the world of retail real estate with Heath Binder of LBX Investments. From a post-9/11 pivot in New York to a strategic career in investor relations, Heath shares how his early experiences in brokerage, research, and crowdfunding shaped his unique skillset in real estate investing.
He walks us through LBX’s transparent approach to investor communication, their strong presence in open-air shopping centers, and what sets them apart from other investment groups. Heath also talks about the value of contrarian investing, understanding market dynamics, and how LBX finds overlooked opportunities others miss — like hidden gems in Chicago or misunderstood assets with big upside.
If you're curious about syndications, real estate deal sourcing, or how investor reporting should be done, this conversation is packed with practical insight.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Wednesday Nov 12, 2025
From Nike and JLL to Rebix: Jacob Bates’ Vision for the Future of Workspaces
Wednesday Nov 12, 2025
Wednesday Nov 12, 2025
What does the future of commercial workspaces look like? In this episode of SF Commercial Property Conversations with Bruce Bean, we dive into that very question with Jacob Bates, a global real estate veteran turned co-working innovator.
From Salt Lake City to San Diego, Jacob’s journey includes major stints with Nike and JLL before launching Rubix, a white-label co-working and flex office operator that’s redefining how owners and occupiers approach space. Jacob shares insights on:
Why co-working is outpacing traditional office space
How hybrid work is reshaping office needs
What makes Rubix different from WeWork and other big brands
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
In this lively and inspiring episode of SF Commercial Property Conversations with Bruce Bean, we welcome back the legendary Patty McGuigan. This time, we’re not just talking real estate—we’re talking legacy. Patty takes us behind the scenes of her memoir Scraps Build a Pile, a collection of stories tracing her unlikely, unforgettable path through the heart of Silicon Valley’s CRE boom.
From her first cold call (with ten pennies in hand) to leasing buildings to giants like IBM and Google, Patty shares how she carved out a space in a male-dominated field—while raising a family, writing children’s books, and even pitching a video game based on one of her characters. Oh, and there are cartoons—lots of them.
Hear how “scraps” of experience, persistence, and personality built a mountain of success over four decades. Whether you're in real estate, sales, publishing, or just love a great story, this episode is packed with nuggets you’ll want to remember—and maybe even underline.
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Monday Nov 10, 2025
From CRE Tech to CRE Mastery: The John Gessford Journey
Monday Nov 10, 2025
Monday Nov 10, 2025
In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with John Gessford—a seasoned broker and the tech mind behind CREOP. From launching his career at CBRE to creating a powerful AI-driven tool that simplifies Offering Memorandum (OM) creation, John shares his unique journey that blends commercial brokerage with innovative tech solutions.
We dig into:
John's early days in the industry and what led him to found CREOP
How CREOP uses AI to streamline OM creation
Real talk about today’s market conditions, interest rates, and investment trends
His day-to-day as a broker and how staying active in the field fuels his tech
Why Orange County remains a hot market despite rising cap rates
1031 exchanges, out-of-state investments, and navigating current market challenges
------------------------------------------------------------------------------------------------------------ We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest








